It may be both upsetting and frustrating to discover that your company’s website doesn’t show up on Google search results. You might normally feel discouraged after devoting a significant amount of time to learning about SEO (search engine optimization) tactics and implementing them.
It’s every business’s worst nightmare: you open Google and search for your most valuable keywords. But, alas, the results flash on your screen. Google cannot find your site, or your website doesn’t show up on Google.
You might ask yourself, “Why my website doesn’t show on Google?” We know what to do! We’ll show you how to fix it so that you can improve your online rankings and make more money. If you want to improve your rankings, check out these tips.
Why Do Search Rankings Matter?
Seventy-five percent of people only look at the first page of search results. Most people will only find or contact your business if your website is on the first page of Google’s search results.
When a website doesn’t show on Google, you lose out on qualified leads and money. So you’ll need to find the problem and fix it as soon as possible.
Reasons Why Your Website Not Show on Google
There are many reasons why your website not show on Google or why it ranks so low that it can’t be seen. Here are some reasons why you might ask, “Why can’t Google find my website?
1- Blocking Google Crawler
Crawling is what Google does to find websites. They do this by sending robots called “crawlers” all over the internet to find new websites to add to the index.
If you don’t want Google to crawl your website, their crawlers will skip over your pages, so your website doesn’t show up on Google.
Most of the time, the robots.txt file is used to stop Google crawlers. In this file, Google is told how to deal with a website. Most sites have one, and it’s usually kept in the site’s root directory.
2- The Website Got A Penalty
Because of penalties, your site may not show up in Google’s search results if your web development services company isn’t brand new and has a good robots.txt file. If your site doesn’t meet Google’s quality standards, it may be removed from search results temporarily or permanently.
Google penalties include:
- Deindexed: Google takes your domain completely out of search results.
- Your domain exists, but you can’t use a direct search to find your pages. This penalty could come from an update to Google’s algorithm, or Google could do it by hand.
- Sandboxed: Your Google traffic suddenly drops, but your domain wasn’t deindexed or penalized.
3- Too Few High-Quality Backlinks
Even if there is nothing Google can’t do to find your page, you still need to “prove” that it should rank.
Google’s algorithm considers many different things, but the number of backlinks from different sites to a page is strong. Correlation studies have shown this over and over again.
If the pages above you in Google’s rankings have many more backlinks, this could be one reason why your website doesn’t show up on Google.
4- Terrible Website Content
Speaking of content, if the text on your site stinks, there’s a good chance that the website doesn’t show up on Google. Search engines like Google want to rank sites with good content that matches what people are looking for and answers their questions.
When making content, try to make it thorough enough to answer all of a searcher’s questions so that they don’t have to hit the “back” button to look at other results.
5- A Noindex Tag Appears On Your Pages
Having your site appear in a search engine lets Google crawl your pages. Also, it would help if you ensured that Google could index your pages.
Now, how your pages get indexed is similar to how crawling works. If you tell Google that certain pages shouldn’t be in the index, it won’t include them.
Most of the time, this is done with a “no index” meta tag. A small HTML code is added to a page to make the tag. It just tells Google that it shouldn’t index that page.
6- Competitive Keywords
If you’re reading this and thinking, “My website’s content is great, but my website doesn’t show up on Google,” it’s time to look at your keyword targeting. Trying to rank for very competitive results can sometimes leave your business in the dust, especially if you are competing with bigger brands. Instead, it would help if you thought about going after long-tail phrases with three or more keywords like an SEO agency near me.
Even though the number of monthly searches for long-tail keywords is lower, they are also less popular, giving you a better chance of being at the top of search results. Long-tail keywords also tend to have more specific search intentions. For example, if your website doesn’t show up on Google. It’s hard to know what someone wants to find when they search for a general word like “tent.”
7- Poor Site Usability
Lastly, you can say goodbye to top rankings if your website has a bad user experience (UX). Search engines want to rank pages with good content and give visitors a good experience. If people don’t like what they see on your website, they’ll hit the back button immediately, telling Google that your site shouldn’t rank.
Improving your site’s UX can lower the number of visitors who leave immediately, keep them on your site longer, and teach them more about your business.
8- Web Code Is Too Complex For Google
If this is a problem for you, I suggest using Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site is (and make any fixes that need to be made).
If your website still needs to meet its standards, they have a lot of information about how to design a responsive page and deal with all the weird things that can happen.
9- The Website Is Too Sluggish
Google tries to give its users the best experience possible by considering many technical factors when it indexes and ranks websites. The speed of your website is the most important technical aspect they will look at.
Slow-loading pages make it hard for people to use your site, which will affect how visible it is on Google.
Google focuses on “mobile-first indexing” to crawl, index, and rank pages. It means that your mobile website’s performance is more important than the performance of your desktop website.
10- Redirecting Loop\
Another common problem that stops indexing is a redirect loop. Most of the time, these are caused by simple typos that can be fixed in the following ways:
Figure out which page is causing the redirect loop. WordPress users may see which page is being redirected to by inspecting the HTML code of a post or the htaccess file for the phrase “Redirect 301. It’s also a good idea to fix any redirects set to 302 and change them to 301.
It’s like playing a video game regarding ranking on Google. No matter how hard you try, you will never win if you have technical problems like a broken controller. The same goes for your site. Before playing the game, you must fix major technical problems like rogue “noindex” meta tags and crawl blocks. If your website not show on Google, remember that it’s often worth it to work hard to finish hard levels because getting that achievement can make a big difference for your business.