How to go viral on Tik Tok

How to go viral on Tik Tok

So you are wondering how to go viral on Tik Tok? Well, I don’t blame you! It’s the social media platform that everyone can’t stop talking about, and the app has grown tremendously since the quarantine began. It’s no longer a place where pre-teens dance silly dances and lip-sync, but a community where people of all ages trade a bobby pin, from silly dog ​​videos to the life of an astronaut. Share a variety of content. Any type of content can be successful on the home platform, which is part of what makes it so fun.

The first thing you need to know is that in its current state, Tik Tok is a feature that allows each video to be shown to a small audience on the For You Page. Is. Yes, even if you have 0 followers. If your video does well with this small group, Tik Tok will continue to push it to more people it thinks will like it. Because of this, you can usually tell within the first hour or two if you have a viral video on your hands.

While I just joined Tik Tok 3 months ago, I have personally watched more than 14 million videos in the last 30 days, that’s why I’m here to help you learn how to go viral on Tik Tok. I am present. I have spent the last 4 years exploring social media analytics and organic growth trends.

Here’s how to go viral on Tik Tok.

Ok, so how do you go viral on TikTok? Here are my best tips:

Start your video with a bang

Tik Tok is a fast-paced app where you have to grab people’s attention quickly before they swipe your video to watch other content. If there is no action until the end, most people will not watch. Set the tone and topic of the video in the first few seconds so people understand what they’re watching.

When deciding the length of the video, keep it as short as possible

Unless you’re telling a long story that actually requires a full minute of video, I’d recommend keeping your clips short and to the point. TikTok looks at the average length of watch time compared to the length of the video as a way to evaluate quality. You’re more likely to have people watch 8 seconds of a 10-second video than 48 seconds of a minute-long video.

Record your audio

Listen, we all know our phones and apps have the power to pick up what we’re saying, and make decisions (ie show us ads) based on that audio. TikTok wants to show your content to the right audience, and will use all the tools you give it to find out what your video is about, and show it to the right people. You can do this in your captions or hashtags, which I’ll answer later, but by using voiceover on your video, you’re giving them significantly more keywords and information about what your video is about. About the thing so they can show you. Content to the right audience.

Use trendy music or sounds

Whether you decide to do a voiceover or not, it’s always worth adding trending music to your videos. You can certainly choose your own songs, but Tik Tok is a social platform where people feed trends, so there is a high chance that if you use current trending songs, you will Will do a good job. Always sing quietly in the background with voice over.

*Pro Tip* If you want to use your own song, and TikTok won’t allow it, you can just upload with your audio, select the song, and set the other song to 0 volume. can do

Tell a story

Yes, dances can go viral, but stories are more so. Let’s be real, unless you’re an amazingly talented or hilariously bad dancer, your dance videos are unlikely to go viral on Tik Tok. For us regular folks who weren’t blessed by the rhythm gods, we’re more likely to go viral by telling an interesting and compelling story. The story can be anything. It could be something interesting that happened in your life, something random that happened during your day, a project you did, anything. Just tell a story, and move the plot along quickly.

Share tips, advice, favorites

People also love to learn on TikTok, so if you have expertise in a particular topic, make informative videos to help people learn more about it. Quick bullet point videos work best for them, with on-screen text guiding the user through a mini-lesson. Likewise, people love to shop on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and make money).

 Add random details for people to comment on

If I’ve learned anything from my biggest viral video, it’s that people love to comment on random things in a video. The video is about crossing the US/Canada border, but I randomly mentioned bagels at one point and got a lot of comments about the cream cheese and the quality of my bagels and where my bagels came from. People like to see small details, which are not the main focus of the video, and comment on them. As I mentioned earlier, the more comments you can get, the more likely you are to go viral. So the more random details you can give people to comment on, the more likely you are to get comments. An easy one is to wear something cool/weird in your video and everyone will ask where it’s from, but you can do this in many different ways.

 Leave some questions unanswered

This is the key to getting comments, which will help you go viral on Tik Tok. If you’re posting a video and you can think of an obvious question for people to ask – don’t explain it. This will get a lot of comments and help your video perform well.

Do something a little controversial

Again, commenting increases virality, so if you can have something controversial, that will help. People honestly love to give their two cents on things on the internet. You don’t have to do anything wrong, but if there’s a topic that people are particularly divided on, like how much cream cheese is appropriate on a bagel, or whether ketchup is acceptable on eggs (literally, silly little things!). They will jump. I and share your opinion on it. At the end of the day – embrace and love your haters – they will make you go viral on Tik Tok.

relatable, desirable, or repulsive

If your video is one of these three things, you will inevitably get people commenting on it.

Make it so that certain parts of the video need to be watched again

Although it may seem counterintuitive, there are advantages to having a video where parts are too fast for someone to watch, read or understand for the first time. For example, if the text is too fast to read, a person will likely re-watch the video to read the text again, and may stop at that point. When they do, they’re spending more time on your video and signaling to the algorithm that it’s a better video, which will result in Tik Tok showing it to more people.

Place text on the opening video frame

By starting your video with text on the first slide, viewers in the For You page will spend a few seconds reading it and therefore naturally stay on the video a few seconds longer than a video without text. Not only is this good for average watch time in the algorithm, but you’re also more likely to retain some of those viewers if you have a compelling story.

Reply to all your comments

The more comments a video has, the more likely it is to go viral. This works especially well if you can engage with commenters and encourage them to keep commenting on your video. However, if you have a video that is going viral on Tik Tok and you are responding to comments, don’t be too quick or you will get blocked. I was banned from commenting on any video for over 24 hours when I replied to comments very quickly and it got so frustrating because I love my haters and want to reply to them?

Post often

At the end of the day, going viral on TikTok is a numbers game. The more often you post, the more likely your video will go viral. Don’t skimp on quality, but if you push yourself to constantly push videos, not only will your videos get better, but you’ll have a higher chance of one of them going viral on TikTok. .

 Don’t stick to a place right away

On Tik Tok, anything can go viral (even a video of cutting an avocado) and if you come down too soon, you’re putting yourself in the same audience on Tik Tok. When you’re starting out, I’d recommend creating a variety of content, playing around with different formats and topics. When you know what people like to see, and what you like to make, double down on it! Even after that, you can continue to try new types of content, and see what works.

If you’re talking about a specific product, don’t link to it right away

If you’re reviewing a product and trying to monetize your video with affiliate links, I know it’s tempting to leave a link to a specific product right away in the comments. However, by not dropping the link, you’re more likely to get people commenting and asking where it’s from, or asking for the link, which in turn will help you get the video out and go viral on Tik Tok. .

Spend at least 15-30 minutes a day watching videos on the For You page

While it can be tempting to be efficient and just come to Tik Tok to post your videos before doing other things, I think it’s important to spend a little time every day watching videos on the For You page. This will help you get new ideas and keep up with current trends, which are very relevant to stay on top of creating high-performing content.

 Keep it up

I think it takes most people at least a month to figure out their style on Tik Tok, and how to make videos work well, so if you don’t go viral yet, don’t give up and keep trying. Keep doing it!

Well – that’s all my tips on how to go viral on Tik Tok for now

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