How to improve your website’s user experience (UX) strategy
Creating a flawless website user experience (UX) is essential. A UX strategy can help you correct anything that compromises the website experience. There are many sites. More than creating great content, it’s important to differentiate yourself from others. How? One way is to provide an exceptional user experience (UX).
Put yourself in your user’s shoes and then correct anything that is causing them trouble navigating your site easily. As a result, these improvements can have a positive impact on the performance of your ads
As a first step, assess the user experience of your current website to understand what improvements are needed.
- Use Search Console to view important metrics about your site’s performance in Google search results. Find out how often your site is displayed, its average position, click-through rate and more.
- The performance report provides visibility into how your search traffic has changed over time, where it’s coming from and which search queries are the most popular to display on your site. Also provides visibility into About. See which pages have the highest (and lowest) click-through rates from Google Search.
- Uncover untapped performance opportunities through Lighthouse and improve the quality of web pages. With Lighthouse audits you can identify and fix common issues that affect your site’s performance, accessibility and user experience.
- Run a mobile-optimization test to see how easily a visitor can use your page on a mobile device. Just enter the URL of a page to find out your score. The majority of visitors to your site are likely using a mobile device, so if you haven’t optimized your site for mobile, you should.
- Since 53 percent of users abandon mobile sites that take more than three seconds to load, site speed is critical to profitability. Check your mobile page speed and compare it to the latest industry standards.
Design for the best user experience.
Now that you know how your site measures up, it’s time to put your analytics to use with a UX strategy for improvements. There are three development frameworks you can consider using to create a simple and fast experience for your users.
AMP (which stands for Accelerated Mobile Pages) is a web component framework that allows you to create a high-performing site that consistently speeds up across all devices.
Responsive web design uses HTML and CSS to make a website look good on desktops, all devices.
Built and delivered directly over the web, these web apps are fast and reliable on any browser.
Keep mobile in mind.
Since the majority of users now access Google Search via a mobile device, the mobile version of your site’s content is the one that reports listings and rankings. If your site has separate desktop and mobile content, here’s what you need to remember to optimize your mobile-first listing.
Your mobile site should contain the same content as your desktop site.
Structured data should be present on both versions of your site.
Metadata should be present on both versions of the site.
When it comes to design, remember that users are impatient – so organize your site so that it’s easy for people to find and do what they want. Focus on your homepage and navigation to connect users with what they’re looking for. Provide in-site search to ensure users can quickly find what they need. Understand your user journey and allow users to convert on their own terms. Provide a simple, seamless conversion experience through easy-to-use forms.
Check out these mobile design best practices to learn more about what you can do to optimize your website’s user experience.