Independent musicians who wish to make it big in the music industry may not have the same financial resources available to them as musicians who are already at the top of the charts in order to expand their fan base. The present digital world, on the other hand, makes it far simpler than ever before for up-and-coming musicians to get their music heard. To discover how to advertise your music, follow this guide’s instructions.
1. How to Market Your Albums and music
These are some useful guidelines that independent artists who are interested in developing a music marketing strategy might follow.
1. Work on digital marketing.
Establish a presence online on all of the main social media platforms so that you can interact with the people who make up your target audience. Make films using music-driven short-form tools that creatively integrate snippets of your tunes.
2. Establish an electronic media kit.
An electronic press kit, often known as an EPK, is a digital résumé that has been pre-packaged and is full of promotional materials that you may send to influential people in the music business. It gives record labels, agents, producers, venue bookers, and members of the media all the information they need in order to make informed decisions about working with you as an artist. Your electronic press kit (EPK) need to have a profile of the artist, photographs, videos, press releases, your contact information, and a list of any future performances.
3. Establish your own website.
Create a website for your band or solo career to provide music lovers a central location from which to explore your discography. Tour dates, an artist biography, a discography, a merchandising shop, links to your social channels and email list, new releases, a link to your electronic press kit (EPK), and links to where fans can listen to your new music should all be included in the website.
4. Make your Music available on various streaming services.
Sign up for artist accounts on all of the major music streaming platforms, and then upload the tracks that you have produced so that people can listen to your work. You also have the ability to monitor how popular your tunes are on various platforms.
5. Use email marketing.
An email list is an important tool for music promotion because it enables the artist to market new work as it is being created. To increase the size of your marketing list, include a sign-up form that is prominently displayed on your website. At your live concerts, you should hand out fliers and display sign-up forms for attendees to complete in person. As an incentive for people to join up for your mailing list, you might provide your subscribers access to presale tickets or discount vouchers for merchandise. Email marketing is a great tool to employ after you have a good list of subscribers; you can use it to promote new releases, announce tour dates, and offer general updates on your music.
6. Submit your work to other music blogs.
If you want to kickstart your music career and expand your fan base, being mentioned on popular music blogs is a great way to do both. It’s likely that you’ll have greater success with specialised blogs that are geared to the kind of music you play. When you communicate with music bloggers through email, you should provide a synopsis of your musical style, a link to your electronic press kit (EPK), and embedded sound clips of your most popular Music.
7. Make contact with the people that curate the playlists.
You may get a lot of exposure for your work by contributing to user-maintained public playlists on streaming sites. Even if only one of your Music makes it into one of these lists, it may encourage new listeners to explore the rest of your online music repertoire and give you a listen. Find playlists that are relevant to the genre you play in order to improve your chances of being successful. For instance, the likelihood of a track by a heavy metal musician being on a playlist titled “Mosh Pit Favorites” is higher than the likelihood of it appearing on a playlist titled “Coffee Shop Easy Listening.”
8. Maintain a connection with your audience by performing live.
To build a following and foster audience participation, it’s important to do live concerts in person. When you are first starting out, there is a good likelihood that you may be required to perform in intimate settings such as neighbourhood coffee shops and bars. When your fan base has grown to a significant size, you may decide which places to tour by consulting your email list and your social media outlets.
9. Film an accompanying music video.
When it comes to promoting your music online, one of the most effective strategies is to make available an engaging music video. Make an effort to be creative with the idea that you have for your video, and think about a hook that may make it shareable. For example, you could base the premise of your video on a current trend in viral memes, or you could record it all in a single, complicated take. If you are short on funds, you may always film a live performance and give it your own personal touch in post-production. You should upload snippets from your music videos to your website and share them on the social media platforms that you use.